Media Invite
To All Media
23 October 2025

Eastern Cape Liquor Board to launch ambassadorship programme to fight Anti Pens Down Parties

Eastern Cape Liquor Board Launches Ambassadorship Programme to Fight
Underage Drinking and intensify the Anti Pens Down Campaign in Fort Beaufort.
Eastern Cape Liquor Board (ECLB) invites media representatives to the launch of its
ambassadorship programme, in conjunction with the "Anti Pens Down" campaign,
aimed at curbing underage drinking at end-of-term parties.
The aim of the campaign is to empower young people to promote positive
behavioural change and discourage underage drinking through peer-to-peer
education.
The campaign seeks to further encourage parents and community members to
monitor and report suspicious gatherings to the nearest police station or ECLB (Toll-
Free: 080 000 0420; WhatsApp: 076 403 6223).

Event Details:

Date: 24 October 2025
Time: 10:00 - 13:00
Venue: Fort Beaufort Town Hall
For inquiries, please contact Mgwebi Msiya at 060 501 6418 or
This email address is being protected from spambots. You need JavaScript enabled to view it..
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-Issued by: Eastern Cape Liquor Board-

Media Invite
To All Media
20 October 2025

Eastern Cape Liquor Board to launch “Anti Pens Down Campaign”

The Eastern Cape Liquor Board (ECLB) invites media to the official launch of its
& Anti Pens Down" Campaign, aimed at curbing end-of-term parties involving
underage drinking.
As the end-of-the-year examinations resume, ECLB is extremely worried about the
rapidly growing culture of pens down parties that learners organise upon completion
of the examinations.
ECLB will, therefore, launch an Anti-Pens Down Campaign with a view to
dissuading learners from hosting these extremely risky parties.
The official launch will further be used as a perfect platform to encourage parents
and community members to closely monitor their children during this period and
report any suspicious gatherings to nearest police station or to the ECLB using Toll-
Free: 080 000 0420 or WhatsApp: 076 403 6223.

Anti-Pens Down Parties official launch details are as follows:

Date: 22 October 2025
Venue: KwaNondlwana Methodist Church, NU 8 Mdantsane
Time: 10h00 – 13h00
For inquiries, please contact Mgwebi Msiya @ 060 501 6418/
This email address is being protected from spambots. You need JavaScript enabled to view it.)

Issued by: Eastern Cape Liquor Board
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Media Invite

For Immediate Release

13 October 2025

MEDIA INVITATION: LAUNCH OF TRAINED LIQUOR INSPECTORS

You are cordially invited to attend the launch of 37 newly trained liquor inspectors, marking a significant milestone in the partnership between the Eastern Cape Liquor Board (ECLB) and the King Sabata Dalindyebo Local Municipality, (KSDLM).

37 law enforcement officials trained on the Eastern Cape Liquor Act and newly amended regulations

The training is a result of a Memorandum of Agreement (MoA) signed between ECLB and KSD Municipality, aimed at strengthening their working relations and ensuring responsible liquor trading.

This initiative underscores the organizations' dedication to fostering effective working relationships and promoting a culture of compliance within the community.

Event Details:

Date: 14 October 2024

Venue: Mthatha Stadium- Down Foyer

Time: 09h00

For more information, please contact:  Spokesperson: Dr. Mgwebi Msiya

Cell: 060 501 6418, We look forward to your presence at this important event

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Media Invite

All Media

29 August 2025

Eastern Cape Liquor Board in partnership with Department of Agriculture to host community engagement session to raise awareness on the dangers of concoctions.

The Eastern Cape Liquor Board (ECLB) has learnt with dismay about the proliferation of illegal outlets that manufacture and sell concoction at Ntabethemba area in Enoch Mgijima Local Municipality.

Members of the community reportedly use pineapple and other illegal ingredients to manufacture the concoctions, which can adversely affect people’s health in more than one way. For example, these concoctions have negative socio-economic impacts, posing health risks and associated with several illnesses.

In view of the rapid mushrooming of illegal outlets that manufacture and sell concoctions in Ntabethemba, ECLB in partnership with the Department of Agriculture has taken a conscious view to conduct an education and awareness campaign through a community outreach to educate community about the dangers of concoctions.

The Community Outreach will be graced by the presence of the MEC for the Department of Agriculture, Honourable Kotsiwe, who will deliver the keynote address. In addition, various stakeholders, such as Enoch Mgijima Local municipality, traditional leaders, faith-based organisations, government departments, school and liquor traders have been invited to the community outreach.

Therefore, media is invited to the community outreaches that will be organised as follows:

Date : 01 September 2025

Venue: Tendergate Community Hall       

Time: 10h00 – 13h00

Date: 02 September 2025

Venue: Thornhill Community Hall           

Time: 10h00 – 13h00

For inquiries, please contact Mgwebi Msiya at 060 501 6418 or This email address is being protected from spambots. You need JavaScript enabled to view it..

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Issued by the Eastern Cape Liquor Board.

The Eastern Cape Liquor Board (ECLB) is a statutory body created in terms of the
Eastern Cape Liquor Act No.10 of 2003 and associated Regulations to regulate the
retail sales and micro–manufacturing of liquor in the Eastern Cape Province.

In accordance with section 35 of the Act, the ECLB holds a register of liquor traders
and micro-manufacturers for the Eastern Cape Province and is available for public the register is available online at www.eclb.co.za.

INVITATION TO THE PROVINCIAL UNDERAGE DRINKING SUMMIT
The MEC for Economic Development, Environmental Affairs and Tourism Honourable
Nonkqubela Pieters invites all media to the Provincial Underage Drinking Summit that will
be hosted in East London at Abbotsford Christian Centre.
This summit will be a transformative platform, fostering strategic partnerships,
collaboration, and unity in driving underage drinking initiatives in the province.
The current underage drinking challenges experienced by the Eastern Cape communities,
including an emerging abhorrent culture of pens down parties, need concerted efforts by
all stakeholders and role players to ensure that a rigorous and sustained collaborative
approach is adopted to effectively curb underage drinking. The Provincial Underage
Drinking Summit will, therefore, give impetus to the efforts of strengthening and
empowering society to be able to play its role in alleviating underage drinking.
The Summit will offer an exciting opportunity/platform for myriads of stakeholders,
professionals, and practitioners from national and provincial spheres of diverse disciplines
for effective and impactful deliberations on a how to enhance collaborations on the fight
against underage drinking.

The Summit is scheduled to take place as follows:
Date: 28 th June 2025
Time: 08H00 – 18H00
Venue: Abbotsford Christian Centre, East London
For any enquiries, please contact
Mgwebi Msiya at 060 501 6418/ This email address is being protected from spambots. You need JavaScript enabled to view it./
Ncedo Lisani 066 485 0501/ This email address is being protected from spambots. You need JavaScript enabled to view it.
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