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Eastern Cape Liquor Board to launch ambassadorship programme to fight Anti Pens Down Parties

ECLB Hits: 125

Media Invite
To All Media
23 October 2025

Eastern Cape Liquor Board to launch ambassadorship programme to fight Anti Pens Down Parties


Eastern Cape Liquor Board Launches Ambassadorship Programme to Fight
Underage Drinking and intensify the Anti Pens Down Campaign in Fort Beaufort.
Eastern Cape Liquor Board (ECLB) invites media representatives to the launch of its
ambassadorship programme, in conjunction with the "Anti Pens Down" campaign,
aimed at curbing underage drinking at end-of-term parties.
The aim of the campaign is to empower young people to promote positive
behavioural change and discourage underage drinking through peer-to-peer
education.
The campaign seeks to further encourage parents and community members to
monitor and report suspicious gatherings to the nearest police station or ECLB (Toll-
Free: 080 000 0420; WhatsApp: 076 403 6223).


Event Details:


Date: 24 October 2025
Time: 10:00 - 13:00
Venue: Fort Beaufort Town Hall
For inquiries, please contact Mgwebi Msiya at 060 501 6418 or
This email address is being protected from spambots. You need JavaScript enabled to view it..
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-Issued by: Eastern Cape Liquor Board-

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The function of the ECLB is to regulate the registration of retail sales and micro-manufacturing of liquor in the province

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