To: All media
For Immediate release
20 March 2018
Road fatalities usually increase during peak periods such as Easter Weekend and Festive Season. Eastern Cape continues to experience high levels of road accidents and more often the biggest percentage of these accidents are attributed to alcohol abuse.
As a build up to the Easter Weekend, Eastern Cape Liquor Board will be embarking on a rigorous awareness campaign targeting road users i.e. drivers and pedestrians safety. As part of this campaign, the board will also visit liquor outlets where they will be informing liquor traders about responsible trading and patrons on responsible drinking.
Taverns, taxi ranks and filling stations will be part of the places that Liquor Board will be rolling out the campaign on road safety. The following towns, Butterworth, Idutywa and Mthatha will be visited on the following dates, 27 to 28 March 2018.
The Easter holiday period is a time where motorists and pedestrians are vulnerable to road fatalities, particularly vehicle drivers.
Drunken driving remains a major concern for the ECLB and as means of promoting responsible alcohol consumption, drivers will be reminded of their responsibility more especially in this period so that road fatalities can be significantly reduced during this Easter period.
For further inquiries you can contact the ECLB Spokesperson Mr Mgwebi Msiya on 060501 6418 or Senior Communication Officer, Mr Pumlani Fani on 060 554 6950