To all Media
For Immediate Release
05 September 2016
EASTERN CAPE LIQUOR BOARD OBSERVES PROVINCIAL “SOBRIETY WEEK “
The Eastern Cape Liquor Board will embark on an awareness campaigns to observe the Sobriety Week from 5 to 9 September, 2016 through various intervention initiatives which seek to encourage people to abstain or drink responsibly, particularly during this period.
The Provincial Sobriety Week is a subsidiary initiative of the National Sobriety Week campaign, which is commemorated annually under the auspices of the Department of Trade Industry (DTI), and it mainly seeks to raise awareness about Foetal Alcohol Syndrome (FAS) and to encourage responsible consumption and liquor trading. The on-going theme for this campaign is “Combating Liquor Abuse is Everyone’s Business”.
The Sobriety week will culminate in the commemoration of the Foetal Alcohol Syndrome International Day on the 9th of September, which is celebrated globally. FAS remains a threatening effect of alcohol consumption by pregnant women, which results in children born with various forms of disabilities. Eastern Cape is also experiencing the growing cases of FAS, and this week will be utilized to intensify messages on the dangers of consumption of alcohol during pregnancy.
The Province of the Eastern Cape will commemorate the FAS International Day on the 16th of September in Komga (Great Kei Local Municipality). Komga is experiencing increasing cases of alcohol abuse, particularly among women, which poses a risk of exposing their unborn babies to FAS. FAS is unfortunately irreversible, however, it can be prevented by not consuming alcohol during pregnancy and no amount of alcohol is safe.
The problems of alcohol abuse are exacerbated by the increasing elements of inconsiderate liquor trading which is largely characterized by mushrooming of illegal taverns, trading beyond regulated hours, disruption to neighbors and selling to the underage people. The Sobriety Week campaign will include mobilizing liquor traders to sell liquor responsibly by observing their trading hours, not selling to underage people, among other things.
It is, therefore, critically crucial that people of the Eastern Cape are encouraged to abstain from indulging in alcohol during this week or else drink responsibly, especially women who are more vulnerable during pregnancy, and we urge various media houses to help us convey this message as abuse of alcohol is a social ill that affects broad spectrum of our society.
For further inquiries you can contact ECLB Spokesperson Mr. Mgwebi Msiya on 060 501 6418 0r Contact Senior Communication Officer, Pumlani Fani on 060 554 6950.