Eastern Cape Liquor Board Launches a Provincial Sobriety Week

written byPumlani Fani

The Eastern Cape Liquor Board will host a provincial Sobriety Week Launch on the 12th of September, 2014 at Bathurst Township, in Port Alfred.  The Provincial Sobriety Week Launch is a subsidiary initiative of the National Sobriety Week campaign, which is commemorated annually under the auspices of the DTI, and it mainly seeks to raise awareness about Fetal Alcohol Syndrome (FAS) and to encourage responsible consumption and liquor trading. The on-going theme for this campaign is “Combating Liquor Abuse is Everyone’s Business”.

Eastern Cape Liquor Board has identified Bathurst Township in Port Alfred so as to raise awareness and educate members of the community about consequences of liquor abuse and responsible liquor trading. This area is reportedly ravaged by the scourge of alcohol and drug abuse, unemployment and poverty. There is also an increasing level of the production of the concoctions in the area, which makes alcohol easily accessible and much affordable to members of the community.

There is also an increasing element of inconsiderate liquor trading which is largely characterized by mushrooming of illegal taverns, trading beyond regulated hours, disruption to neighbours and selling to the underage people.  Whilst these social ills are common Province-Wide, they have been identified as more entrenched in the area of Bathurst.

Leaders from across the political spectrum, including ECLB Board, the office of the MEC for Economic Development, Members of Provincial Legislature and the Municipality,  will join the Eastern Cape Liquor Board at this event and contribute in the transmission of the message on the dangers of irresponsible liquor consumptions and reminding liquor traders about their responsibility.

In addition to the political leaders that will participate in the programme, Eastern Cape Liquor Board has invited the National Department of Trade and Industry to come and share with the community and the Eastern Cape – which is hard-hit by unemployment and poverty – on how unemployed people can benefit from its programmes, such as cooperatives and small business development.

The Launch of the Sobriety Week will coincide with the Commemoration of the International Fetal Alcohol Syndrome (FAS) on the 9th of September. Some messages will focus on the dangers of the FAS, which is contracted by women who drink alcohol during pregnancy and subsequently give birth to babies with various forms of disabilities. A presentation of the effects of the FAS will be made at the event in order to accentuate the risks inherent this behavior.


The details of the event are as follows:

Date:                     12 September 2014

Venue:                   Bathurst Community Hall, Bathurst

Port Alfred (Ndlambe Local Municipality)

Time:                     10h00 – 14h00


Media is hereby invited to be part of this initiative so they can join hands in the fight against the scourge of alcohol abuse in our Province; and thereby contribute to the social transformation of our society.

For further enquiries you can contact ECLB Spokesperson Mr. Mgwebi Msiya on 060 501 6418 0r Contact Senior Communication Officer, Pumlani Fani on 060 554 6950.



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