Eastern Cape Liquor Board in partnership with Aware.org to host sporting tournament to fight alcohol abuse and underage drinking

written byPumlani Fani

To all media
For immediate release
17 October 2018

Eastern Cape Liquor Board in partnership with Aware.org to host sporting tournament to fight alcohol abuse and underage drinking

Eastern Cape Liquor Board in collaboration with aware.org will roll out a pilot sporting programme for the community of Port St John’s in a bid to fight alcohol abuse and underage drinking.

This is a culmination of a formal partnership between the two organisations that was officially launched on the 7 August 2018. In their endeavour to mitigate excessive consumption of alcohol and underage drinking in the Eastern Cape, the two organisations have identified sport as a strategic platform to intensify its messages on the scourge of alcohol abuse and underage drinking.

Referring to the significance of this partnership, ECLB CEO K.C Maneli said: “It is pleasing to see that our partnership with aware.org has come to fruition and we are now at a stage where we are implementing our awareness campaign and I believe that through this campaign we will make an indelible mark in changing the behaviour and attitude of our young people towards alcohol”.
The sporting programme will be held at the Majola Sports Grounds in Port St John’s, which will include sporting codes such as soccer and netball. Teams from around Port St John’s villages will participate in the tournament, which will largely target both underage and youth over the age of 18.
The key objective of the campaign is to educate and share information on the dangers associated with the alcohol abuse with the aim of reducing reckless consumption of alcohol.

The rallying Theme for the tournament is #AwareofTomorrow.

“We are excited about the evolving partnership with the Eastern Cape Liquor Board. As an organisation, our focus is on educating our youth on the harmful effects of consuming alcohol. If you’re under 18, it’s a NO to consuming alcohol. We know that our country has a rich history in sports, and this is a great opportunity to give our future leaders activities that can help create awareness around the harmful effects of alcohol.’” said Ingrid Louw, CEO of aware.org.
The Aware.org is a Non-Profit Organisation (NPO) established by the South African liquor industry. Their members are liquor producers, manufacturers, distributors and traders. As such, it represents almost the entire liquor industry. The core mandate of the organisation is to reduce alcohol related harm in South Africa.
The aim of the initiative is to:
• Educate consumers, parents and children about the dangers of alcohol use and misuse and the risks related to underage and binge drinking
• Provide training, support and mentorship to traders in understanding how to comply with liquor laws and how operate within these laws, and to better serve the communities in which they operate
• Leverage the programme’s results to build better relationships with key stakeholders
Media is, therefore, invited to join the initiative, which is scheduled to take place as follows:

Date : 20 October 2018
Venue : Majola Sports Grounds (Port St John’s)
Time : 08h00 – 17h00
For more information contact Mgwebi Msiya @060 5016418/ 043 700 0900 /Mgwebi.msiya@eclb.co.za

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