Eastern Cape Liquor Board alleviates underage drinking through sport

written byPumlani Fani

08 February 2016

Eastern Cape Liquor Board alleviates underage drinking through sport

The Eastern Cape Liquor Board (ECLB) in partnership with National Shoprite Checkers extends an invitation to the media to attend a sports tournament, which is scheduled among Buffalo City Schools. Underage drinking remains a scourge that increasingly threatens our society, and many schools in Buffalo City Metropolitan Municipality have been reported to be experiencing increasing proportions of underage drinking.

While ECLB does not have scientific evidence on the prevalence of alcohol consumption among school-going youth in Buffalo City Metropolitan, there are reported cases of young people who indulge in alcohol while at school. Secondly, the deterioration of matric results in the Eastern Cape has partially been blamed on alcohol consumption by learners. Working with Shoprite Checkers from their national office in Cape Town, ECLB is embarking on extensive campaign to educate school-going youth on the dangers of alcohol consumption.

The sports tournament, among 15 schools from Buffalo City, will be used as a platform to intensify messages on underage drinking and encourage young people to abstain from indulging in alcohol and spend their valuable time studying so as to improve Eastern Cape matric results in the near future. Buffalo City schools are part of a pool of about 160 schools across the Province that ECLB has adopted with the sole purpose of educating school-going youth about inherent risks of underage drinking.

Details of the Event:

Date : 10 February 2016
Venue : Sisadukashe Stadium
Time : 10h00

We humbly encourage media to provide coverage to this auspicious event which is intended to transform the behaviour of our young people so that messages can reach young people in other parts of the Eastern Cape.

For more information, you are free to contact ECLB Spokesperson Mgwebi Msiya on 0605016418 or Pumlani Fani on 0781242834.

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