To be a reputable world class liquor regulator.
To establish a responsibly regulated, compliant and sustainable liquor industry which strives to minimise the harmful effects of alcohol.
The mandate of the Eastern Cape Liquor Board can be summarized as follows:
- To register the retail sale and micro – manufacturing of liquor in the Eastern Cape Province.
- To encourage and support the liquor industry.
- To manage and reduce the socio-economic effects of excessive alcohol consumption.
- To develop new entrants in the liquor industry.
The Eastern Cape Liquor Board (ECLB) subscribes to the fundamental guidelines of corporate governance and these are supported by primary pillars of:
- Customer centricity