EASTERN CAPE LIQUOR BOARD TARGETS BUFFALO CITY WITH ITS UNDERAGE DRINKING INTERVENTIONS

written byPumlani Fani

MEDIA RELEASE

 FOR IMMEDIATE RELEASE

 16 February 2016

 EASTERN CAPE LIQUOR BOARD TARGETS BUFFALO CITY WITH ITS UNDERAGE DRINKING INTERVENTIONS

Eastern Cape Liquor Board is extremely concerned with reported cases of underage drinking in the Province, particularly among school-going youth.

Buffalo City schools are not immune to the scourge of underage drinking, and Liquor Board has taken a concerted step to raise awareness in various schools.

In seeking to make a sustainable intervention, Liquor Board facilitated a sport tournament among schools from around the Buffalo City with a view to intensify its messages on the dangers of underage drinking.

The sporting tournament was therefore organised in Mdantsane, which experiences myriad of socio-economic challenges and has invariably been associated with increasing cases of alcohol abuse and instances of irresponsible liquor trading.

A sporting tournament was hosted at Sisa Dukashe Stadium on 10 February 2016, and the main sponsor for the campaign was Shoprite Checkers. Most of the schools came from Cambridge Location, Duncan Village and Mdantsane. A total of 14 schools participated at the event that sought to raise awareness on the dangers of underage drinking. ,

With the assistance of Shoprite Checkers winning schools comprising three sporting codes – soccer, netball and rugby – were awarded prizes.

Lamla Gabisa who is a learner from Kusile Comprehensive High School at Duncan Village had this to say “The intervention by Liquor Board will go a long way in helping us to change our behaviour. Sport is one social activity that could keep us away from the abuse of alcohol”.

Liquor Board is further convinced that alcohol abuse or underage drinking might have an impact on the general performance of learners if it is left unattended.  It is therefore critical that a concerted effort is made to alleviate the problem of underage drinking by paying a particular attention to schools.

An educator Ms Yolisa Balezweni from Mzohle Senior Secondary School said, “It is our hope that Liquor Board sustains this initiative as underage drinking impacts on many aspects of our schools. Drinking by learners is indeed a reality and something needs to be done to alleviate this societal challenge”.

We hope that through this well calculated intervention initiative, Buffalo City schools will begin to experience a gradual decline in the levels of young people consuming alcohol.

Liquor Board Spokesperson, Mr Msiya said: “Sport plays a critical role in moulding ones behaviour and we hope that after this tournament a visible change will be made”.

 

Similar initiative is intended to be rolled out in all Eastern Cape District Municipalities and about 160 schools are targeted for the new financial year 2016/17. The next sporting tournament which will take will be hosted in the Alfred Nzo region which has been one of the worst performing areas in the 2015 matric results in the Province.

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For more information, you are free to contact ECLB Spokesperson Mgwebi Msiya on 0605016418 or Pumlani Fani on 0605546950.

 

 

 

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